The Spirit Of Man

What made this project special for me?
A chance to work with India’s cricket legend, MS Dhoni. A chance to shoot with Tarun Khiwal, a legendary Indian photographer. And the chance to work with Manoj Pillai and an intricately planned projection stage over 3 days of filming. Mountain and farms were created in the vast shooting floors in Mumbai. While the film was conceived for television, we embedded seeds of competition into the film to make it an engagement asset on social - Look for the campaign line ‘The Spirit of Man’ hidden in the film and share screenshots for a chance to meet Dhoni. A simple yet effective recipe for repeat viewing.

In a year where the country was in an economic slump and the competition was hitting new lows, Indian Terrain enjoyed an uptick in sales and salience.

Want to hear about the messaging strategy? Email me.