In a world of saccharine sweet Mother’s Day campaigns, here’s the opposite. One that aimed to erase the way we misuse the word ‘Mother’ when we’re angry.
An experience created for women’s fashion brand, Project Eve.
Keep Maa Out Of It
Some Notable Stats
68% crossed the 10-second video drop off rate beating the 20% industry average.
2X increase in followers.
44.4% less cost per view on Facebook.
Top suggested video on Facebook indicating the popularity of the campaign.
The Team
AGENCY
Brave New World
EVENT PRODUCTION
Black T Productions