A digital shopping experience controlled by two digital dice.
An Online Collection Launch created for a travel fashion brand, Mast & Harbour.
The Orange Trail
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WIN AT ABBYS
SILVER for Mobile Abby - Tablet/Mobile Websites
What made this project special to me?
Where do I begin! A chance to immerse oneself in a new culture to script the journey. (Fun side note: We worked out stories for 3 different locations so if you need a holiday itinerary, you know who to come to.) Post that, a month spent turning the script into a mobile & desktop user journey & website (including working out the ideal coding for the dice with the help of a Russian coder) and then supervising the production and post-production of the films. All topped with the eventual joy of being able to shake your phone, watch a pair of dice roll on it and navigate the story, knowing that you helped bring all of those elements together.
The Team
AGENCY
Brave New World
FILM PRODUCTION
Uri Schutzer, Director
Via Dreamcatcher FilmsDIGITAL PRODUCTION
Tecklis