Writing & Print samples
Made procrastinators self reflect.
For an all-new EV.
Used colourful language.
For a men’s fashion brand.
Used colourful language.
For a men’s fashion brand.
Inspired love with hate.
For the old office that was moving from a lush green part of the city to a not-so-charming locale.
Coined a new design movement. For the launch of Design:Impact Awards, an award show to support design for social change.
Made heads explode.
The Glam Slam for Myntra.
For Myntra’s Indian Fashion League campaign, we chose to gain visibility by playing up city pride. We pitted each of India’s key cities’ fashion aesthetic against the other, creating slam posts and videos that we asked people to dislike if they were uncool with what people thought of their city’s style. We also created iconic team characters for each city’s team.
The Time TRVLR for Roadster
The brand was launching a collection of modern interpretations of vintage trends. So we named the collection ‘Time Trvlr’ and envisioned a retrofuturistic roadtrip device - a car without wheels - to help drive the collection theme home.
Got to write a flowcharty ad.