An 89X ROI at a CPI of 1 paisa (0.001 dollar). Say wha?!
A festive engagement campaign for mass fashion retailer, Reliance Trends.
Some notable stats
89X ROI
146 million views at a CPI of 1 paisa
FREE PUBLICITY
Celebrities organically used the gifs, and ended up with the Trends logo on their stories/
🏆🏆🏆
WIN AT WEBBY’S
Honoree - Best Use of Earned MediaWIN AT FOXGLOVE
Gold - Best Use Of InstagramGold - Best Innovation In Digital
WIN AT CIDCA
Bronze - Viral Marketing Campaign
The Team
AGENCY
Brave New World
ILLUSTRATORS
Brave New World