For Television
Opened the sky like a curtain.
Director: Avnish, Up Films
A launch television commercial for Ather, a game-changing EV. The goal - to position it as a species of one and as a momentous departure from legacy automobiles.
Made something beauty full.
Director: Jessica Sadana with Dreamcatchers
Visual feast for the launch of Myntra Beauty.
Got dramatic with projection mapping.
Director: Manoj Pillai, Thinkpot Films
Use the people’s captain to celebrate the brand’s audience and their role in taking the country and the world forward just by living their every day to their best.
Style, emotion & call to action.
Director: Afshan Hussain Shaikh, Good Morning Films
Tell the story of a one-of-a-kind fashion platform, wrapped in heartwarming and personal moments.
Fashion. Fashion. Fashion.
Directors: Shivin & Sunny, 1st December
Worked with India’s fashion expert and 6 celebrities and their teams on 10 films in 3 weeks to create a signature take on effortless fashion for Myntra. Here’s one of the films.
Will make you wanna slurp.
Director: Pradeep Sarkar, Apocalypso Films
Create a sound and visual mnemonic that makes you wish you had a bowl to dig into.
For Social Media
Sparked an explosive debate.
Director: Kshiteej Dua, Pale Blue Dot Films
The year that Delhi (India’s city with abysmal air quality) banned firecrackers for Diwali, we gave people a way to find all the elements of the festival amongst the people they love - a way to find every kind of firecracker within your family. The film was widely shared, creating a stage for fervent debate for and against the ban, bringing in more views than expected.
Rube Goldberg-ed It.
Director: Rajaram, Eleven Elements
Launch ‘Machinist’ jeans by romanticising their design inspiration - the grit of the automobile garage.
Made an epic Mannequin Challenge.
Director: Haris Backer
Use the mannequin challenge to cement the message that fashion retail brand Trends is always on top of trends, while sneakily taking the audience on a walkthrough of their newly refurbished stores.
Put a spin on the letter W.
Director: Suraj Wanvari
Made a bike-sized cake.
CTA film of a successful digital activation that celebrated ‘Bike Birthdays’. The campaign brought in passionate entries from bike lovers all over the country.